Ever since the evolution of technology there are many things that has evolved too, from pull production of the shop floor to the online pull strategies. Everything has evolved and even regulated for instance the online sales are bided by the Buy standards online in India.
If one is planning to start a modernized way of buying and selling things they can go for SAP press books as well, but here are some points that points the difference between the traditional and modern method of marketing.
- Audience – In the traditional way of marketing your audience is limited to the geographical area you are serving to, and so you have to fetch the number of customers from there itself. But if you are into online marketing, then your geographical area has no limit, just like Amazon so one is catering to a huge number of audiences.
- Reliable - people in India find the traditional way more reliable as only 10 to 12 percent of the Indian audience is into online purchases, due to online frauds they are hesitating to buy things online. So according to majority people the traditional way is more reliable.
- Personal touch – shopping is one of the things that people would love to have a personal touch for, people like to touch the fabric and then choose one out of many, unlike browsing over the internet.
- Ease and accessibility – the reach of the modern way of marketing is to your door steps so it is very easy to access and in the case of traditional marketing one has to go to the place all the way and travel out of their comfort zones to purchase which is not as easy at times.
- Prices and bargains – Indian women are most use to bargain and buy things are cheaper rate then, however in your online purchases one cannot do that they have to accept the discount given or move on to another product, so the prices are lowered only if the company wants to.
These were the 5 major different points between traditional and modern methods.
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